Preference measurement in health using experiments

Abstract This contribution has three objectives. First, it seeks to justify the use of economic criterion, “Provision health care in accordance with preferences current and potential patients” for guiding decisions concerning adoption costly innovation health. Next, proposes measurement these guise willingness pay (WTP) values through Discrete Choice Experiments (DCEs). Third, purports examine two popular arguments against accepting lay persons´ preferences, viz. that they are unwilling or unable express regard care, their unstable, depending on state Both refuted by findings four DCEs designed measure WTP attributes insurance treatment diabetes, respectively [Zweifel J Regul Econ 29(3): 319–332, 2006; MacNeil Vrooman Zweifel Eur Health 12(1): 87–95, 2011; Sennhauser in: Jakovlijevic M (ed.), Economics Policy Challenges Global Emerging Markets. NOVA Publishers, Hauppauge NY, 2016].